Experience the difference of a Ford dealer in Tyler, Texas, committed to going above and beyond for our community when you visit Bill McRae Ford.
Ford has built a reputation for crafting some of the most dependable, stylish, and powerful vehicles available today. From the legendary FWD/AWD Explorer to the innovative Ford F-150 Lightning EV for sale.
For decades, Bill McRae Ford has been providing East Texas drivers with an unmatched car-buying experience. As your locally owned and operated Ford dealership, we strive to do more than meet your needs: we aim to exceed all expectations. Our friendly sales team is dedicated to building long-lasting relationships built on honesty, value, and superior service. When you shop with us, you join the Bill McRae Ford family.
Bill McRae Ford has proudly served the Tyler community for decades. We believe in giving back whenever possible by supporting local charities, sponsoring community groups, and participating in area events. Our aim is to be more than just a Ford dealer: we want to be an integral part of the communities we serve.
Our showroom features the latest Ford has to offer, including the high-tech Ford Bronco Sport SUV, rugged Ford Ranger truck, and sporty Ford Edge crossover. Ford also leads the way in sustainability with the electric Ford Mustang Mach-E, Ford Maverick hybrid truck, and other eco-friendly models.
No matter your transportation needs, we have a Ford that’s the perfect fit. Explore all of Ford’s newest offerings right on our website.
Searching for a quality pre-owned vehicle? You’ll be impressed by our enormous selection of previously loved Ford models as well as makes from other popular brands. Every used vehicle undergoes an extensive multi-point inspection to ensure dependability before hitting the lot.
If you only want to look at the top-performing and reliable options, our selection of certified pre-owned vehicles cannot be beaten.
Our finance team works with car buyers from all walks of life. That means we can secure low-interest rates for your loan and favorable lease terms no matter your credit history.
Even if you’ve had trouble qualifying for financing before, we have a program that will work for you. Submit a finance application on our secure website, and we’ll take it from there.
Do you have a vehicle you want to trade for your next Ford? We provide free vehicle appraisals every day. Our team works to give you top dollar for your exchange value or cash offer for your sale. The process is fast, easy, and non-obligatory.
No other Ford dealer in Tyler, Texas, makes the process this easy. Stop by anytime or schedule an appointment to find out how much your car is worth.
To keep your new or used Ford running at its best, rely on Ford-certified technicians at our state-of-the-art service center. Our professionals are factory trained to expertly service and repair your specific Ford make and model.
From routine maintenance to complex repairs and everything in between, our service department can handle any job. Schedule your appointment online for a faster experience.
At Bill McRae Ford, we’re not just a mundane Ford dealer. We also have a parts department full of authentic Ford parts, oil, and filters tailored specifically for your Ford vehicle.
Genuine Ford parts are engineered to factory specifications to ensure perfect fit and function every time. Most importantly, using the correct parts guarantees your vehicle’s warranty remains intact, and it performs at its highest level. Give us a call to find the parts you need.
Your complete satisfaction is our highest priority. We work hard every day to earn your trust through competitive pricing, an outstanding selection, honest and reliable service, and truly caring about your needs. Experience the difference Bill McRae Ford can make today; you’ll be glad you did.